Articoli correlati a Service Operations Management

Service Operations Management - Brossura

Schmenner, Roger W.

 
9780131804494: Service Operations Management

Sinossi

Boasting a strong managerial orientation, this text explores service operations. It differentiates service operations issues from those associated with manufacturing while showing how common aspects of various services allow them to benefit from similar types of analysis. Centring its discussion on the "service encounter" and its supporting elements, the text describes how the encounter can be supported and efficiency maximized with both quantitative and qualititative tools.

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