The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits - Brossura

Prahalad, C. K.

Brossura

ISBN 10: 0131877291 ISBN 13: 9780131877290

Casa editrice: Wharton School Pub, 2006

Riassunto

Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.

Su questo libro

L'autore:

“...he may well be the most influential thinker on business strategy today.”

BusinessWeek

 

Internationally recognized as a specialist on corporate strategy and value-added of top management in multinational corporations, C.K. Prahalad has consulted with many of the world’s foremost companies. In addition to being the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan, he serves on the board of Directors of NCR Corp., Hindustan Lever Ltd., and the World Resources Institute.

 

A prolific author as well, his book, Competing for the Future (co-authored with Gary Hamel), was a national bestseller and was the Best Selling Business Book of the Year in 1994. He also co-authored Multinational Mission: Balancing Local Demands and Global Vision (in 1987 with Yves Doz) and The Future of Competition: Co-Creating Unique Value with Customers (in 2004 with Venkat Ramaswamy).

 

He has been named among the top ten management thinkers of the world in every major survey for over ten years.

 

Product Description:

Book by Prahalad CK

Su questa edizione

• Editore: Wharton School Pub
• Data di pubblicazione: 2006
• ISBN 10: 0131877291
• ISBN 13: 9780131877290
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 273