Articoli correlati a Advertising: Concept and Copy
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For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns.
Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.
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Book by Felton George
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Advertising: Concept and Copy
Editore:
Pearson College Div, 1993
ISBN 10: 0131896555
ISBN 13: 9780131896550
Antico o usato
Brossura
Da: Bulrushed Books, Moscow, ID, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: Acceptable. LIGHTNING FAST SHIPPING! A heavily used, but still working copy. Coffee stain and wrinkling to the edge of the pages when a tired undergrad fell asleep and knocked their cup over on their books. The binding and pages of the book have been reinforced with tape, has tape and stickers on the cover, as well as lots of notes (some of the answers in the learning activities may be filled in) on the pages. Definitely not pretty, but it's a working copy at a great price that ships fast. ~ Book does NOT contain an access code or CD/DVD. Codice articolo #107E-00226
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