Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: International Edition - Brossura

Malhotra, Naresh K.

Brossura

ISBN 10: 0132003279 ISBN 13: 9780132003278

Casa editrice: Pearson, 2005

Riassunto

For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2005
• ISBN 10: 0132003279
• ISBN 13: 9780132003278
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 672