An introduction to the subject of marketing research. This work shows the importance of effective research to the marketing operation and to managerial decision-making. It focuses on a marketing company whilst developing products and services and also features case studies.
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Book by Wright Len Tiu Crimp Margaret
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Hardcover. Condizione: Very Good. The Marketing Research Process This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780132028394
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Prentice Hall 1985 Prentice Hall 4th edition 1985 xix 378pp unused paperback very good Very Good. Codice articolo 27811
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