Articoli correlati a Integrated Marketing Communications: A Systems Approach

Integrated Marketing Communications: A Systems Approach - Rilegato

Sirgy, M. Joseph

 
9780132056182: Integrated Marketing Communications: A Systems Approach
Rilegato
ISBN 10: 0132056186 ISBN 13: 9780132056182
Casa editrice: Prentice Hall, 1997

Sinossi

A text for advanced undergraduate and marketing students, those in MBA courses, and new marketing communications managers, dealing with the intersection between marketing communications and strategic marketing. Part I introduces the concept of integrated marketing communication, systems concepts, and the systems model presented in the text. Part II presents the systems model and related strategy and tactics, and Part III describes objectives and performance measures, budgets, and monitoring and control. Part IV involves analysis and planning, and Part V is devoted to principles of systems integration. Includes chapter summaries and discussion questions. Annotation c. by Book News, Inc., Portland, Or.

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Product Description

Book by Sirgy M Joseph

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Prentice Hall
Data di pubblicazione
1997
Lingua
Inglese
ISBN 10 
0132056186
ISBN 13 
9780132056182
Rilegatura
Copertina rigida
Numero di pagine
312
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
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