Integrated Marketing Communications: A Systems Approach - Rilegato

Sirgy, M. Joseph

Rilegato

ISBN 10: 0132056186 ISBN 13: 9780132056182

Casa editrice: Prentice Hall, 1997

Riassunto

A text for advanced undergraduate and marketing students, those in MBA courses, and new marketing communications managers, dealing with the intersection between marketing communications and strategic marketing. Part I introduces the concept of integrated marketing communication, systems concepts, and the systems model presented in the text. Part II presents the systems model and related strategy and tactics, and Part III describes objectives and performance measures, budgets, and monitoring and control. Part IV involves analysis and planning, and Part V is devoted to principles of systems integration. Includes chapter summaries and discussion questions. Annotation c. by Book News, Inc., Portland, Or.

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Product Description

Book by Sirgy M Joseph

Dettagli dell?edizione

• Editore: Prentice Hall
• Data di pubblicazione: 1997
• Lingua: Inglese
• ISBN 10: 0132056186
• ISBN 13: 9780132056182
• Rilegatura: Copertina rigida
• Numero di pagine: 312
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania