The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.
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Book by Stern Louis W ElAnsary Adel I Coughlan Anne T
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Destinazione, tempi e costiDa: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.25. Codice articolo G0132058650I4N00
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Da: Wonder Book, Frederick, MD, U.S.A.
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_427473851
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hardcover. Condizione: New. In shrink wrap. Looks like an interesting title! Codice articolo Q-0132058650
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