Sinossi
This eighth edition retains articles of enduring interest by marketing minds. The articles are divided into four parts: I. Marketing Philosophy; II. Buyer and Market Behavior; III. Marketing Strategy; IV. Competitive Marketing Programs; with each part covering a range of perspectives and topic areas.
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Marketing Classics: A Selection of Influential Articles (International Edition)
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Marketing Classics: A Selection of Influential Articles (International Edition)
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Marketing Classics: A Selection of Influential Articles (International Edition)
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Paperback. Condizione: Very Good. Marketing Classics: A Selection of Influential Articles (International Edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780132073097
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Marketing Classics: A Selection of Influential Articles (Prentice Hall international editions)
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780132073097
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