Sinossi
Extensive, real-world applications, carefully integrated with current personal selling concepts.
Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.
As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. In today's consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, Selling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application. The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more "learn by doing" materials to equip readers with hands-on experience.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Selling Today: Partnering to Create Value
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Pearson College Div, 2011
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Selling Today: Partnering to Create Value
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Pearson College Div, 2011
ISBN 10: 0132109867
ISBN 13: 9780132109864
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Selling Today (12th Edition)
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Selling Today (12th Edition)
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Pearson College Div, 2011
ISBN 10: 0132109867
ISBN 13: 9780132109864
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Selling Today : Partnering to Create Value
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Selling Today : Partnering to Create Value
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Selling Today : Partnering to Create Value
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ISBN 13: 9780132109864
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Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_376618729
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Selling Today: Partnering to Create Value
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