Selling Today: Partnering to Create Value: United States Edition - Rilegato

Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.

Rilegato

ISBN 10: 0132109867 ISBN 13: 9780132109864

Casa editrice: Pearson College Div, 2011

Riassunto

Extensive, real-world applications, carefully integrated with current personal selling concepts.

Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

Su questo libro

Product Description

A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. In today's consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, Selling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application. The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more "learn by doing" materials to equip readers with hands-on experience.

Dettagli dell'edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 0132109867
• ISBN 13: 9780132109864
• Rilegatura: Copertina rigida
• Numero di pagine: 512
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia