Articoli correlati a Advertising & IMC: Principles & Practice
Sinossi
<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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Foto dell'editore
Advertising and IMC : Principles and Practice
Editore:
Pearson Education, Limited, 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. 9 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 11494655-6
Quantità: 1 disponibili
Foto dell'editore
Advertising and IMC : Principles and Practice
Editore:
Pearson Education, Limited, 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 9 Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 283985-6
Quantità: 2 disponibili
Edizione Internazionale
Advertising & IMC: Principles & Practice, 9th
Editore:
Prentice Hall, Boston, MA, 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
Nuovo
Trade paperback
Da: Aideo Books, San Marino, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Trade paperback. Condizione: New in new dust jacket. 9th ed. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. Glued binding. Paper over boards. 657 p. Contains: Illustrations. Audience: General/trade. Codice articolo K1530000477
Quantità: Più di 20 disponibili
Edizione Internazionale
Advertising and IMC : Principles and Practice, 9th edition
Editore:
Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011
ISBN 10: 0132163640
ISBN 13: 9780132163644
Nuovo
Soft cover
Da: Sizzler Texts, SAN GABRIEL, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Soft cover. Condizione: New. Condizione sovraccoperta: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Codice articolo ABE-10787132514
Quantità: Più di 20 disponibili
Foto dell'editore
Advertising & IMC Principles and Practice 9e w/ Access Code
Editore:
Prentice Hall, USA, 2012
ISBN 10: 0132163640
ISBN 13: 9780132163644
Antico o usato
Rilegato
Da: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condizione: Very Good. Ninth Edition. w/ Access Code. Text has Some minor Marking, Light Shelf Wear, Looks nice. 657 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132163640. ISBN/EAN: 9780132163644. Pictures of this item not already displayed here available upon request. Inventory No: 1561062754. Codice articolo 1561062754
Quantità: 1 disponibili
Foto dell'editore
Advertising IMC: Principles and Practice, 9th Edition
Da: Toscana Books, AUSTIN, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Codice articolo Scanned0132163640
Quantità: 1 disponibili