Marketing: Real People, Real Choices - Brossura

Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.

 
9780132176842: Marketing: Real People, Real Choices
Brossura
ISBN 10: 013217684X ISBN 13: 9780132176842
Casa editrice: Pearson College Div, 2011

Sinossi

Real people, real choices–give students a real feel for marketing.

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pearson College Div
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
013217684X
ISBN 13 
9780132176842
Rilegatura
Copertina flessibile
Numero di pagine
570
Contatto del produttore
non disponibile
Persona responsabile
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Altre edizioni note dello stesso titolo

9780132177146: Marketing: Real People, Real Choices, Value Edition

Edizione in evidenza

ISBN 10:  0132177145 ISBN 13:  9780132177146
Casa editrice: Pearson College Div, 2011
Brossura