Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
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Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
Greg W. Marshall, Associate Professor of Marketing at the University of South Florida, Tampa, FL. Greg has 13 years of selling and sales management experience and when he left the field to teach in 1986, he was the manager of the top selling performing ales district in the United States. His research focuses on sales force selection, performance and evaluation, sales force diversity, decision making by marketing managers, and inter-organizational relationships. He is the Associate Editor of the Journal of Personal Selling & Sales Management and currently serves as Special Guest Editor for a JPSSM issue on Strategic Issues in Selling and Sales Management
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Descrizione libro Prentice Hall PTR, Old Tappan, NJ, U.S.A., 2011. Soft cover. Condizione libro: New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English Different ISBN and Cover Image with US Edition. Content and Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. Codice libro della libreria 001811
Descrizione libro Prentice Hall, 2011. Paperback. Condizione libro: New. New Book. Lightest of shelf/storage wear. SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Codice libro della libreria mon0000632410
Descrizione libro Prentice Hall PTR. Soft cover. Condizione libro: New. New, International Edition, 7th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Codice libro della libreria 013217684X
Descrizione libro Pearson, 2011. Paperback. Condizione libro: New. Codice libro della libreria P11013217684X
Descrizione libro Prentice Hall, 2011. Paperback. Condizione libro: New. 7. Codice libro della libreria DADAX013217684X
Descrizione libro Pearson, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 013217684X
Descrizione libro Pearson. PAPERBACK. Condizione libro: New. 013217684X New US Edition Textbook, Ships with Emailed Tracking from USA. Codice libro della libreria Z013217684XZN
Descrizione libro Prentice Hall, 2011. Condizione libro: new. Shiny and new! Expect delivery in 20 days. Codice libro della libreria 9780132176842-1
Descrizione libro Pearson College Div, 2011. Paperback. Condizione libro: Brand New. 7th edition. 600 pages. 11.00x1.00x1.00 inches. In Stock. Codice libro della libreria zk013217684X