The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

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9780132311830: The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today's challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: * Why open innovation works so well.* How to use open innovation to become more agile and entrepreneurial.* How to access Idea Markets more quickly, and get more value from them.* How to overcome new forms of "Not Invented Here" syndrome.* How to implement cultural, organizational, and management changes that lead to greater innovation.* New trends in open innovation-and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.

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Bingham, Alpheus; Spradlin, Dwayne
Editore: FT Press (2011)
ISBN 10: 0132311836 ISBN 13: 9780132311830
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Descrizione libro FT Press, 2011. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0132311836

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Bingham, Alpheus; Spradlin, Dwayne
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Descrizione libro FT Press, 2011. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today's challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of "Not Invented Here" syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation-and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago. Codice libro della libreria ABE_book_new_0132311836

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Descrizione libro Pearson Education (US), United States, 2011. Hardback. Condizione libro: New. 231 x 157 mm. Language: English . Brand New Book. Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. crowdsourcing ). Writing for business executives, RD leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: * Why open innovation works so well.* How to use open innovation to become more agile and entrepreneurial.* How to access Idea Markets more quickly, and get more value from them.* How to overcome new forms of Not Invented Here syndrome.* How to implement cultural, organizational, and management changes that lead to greater innovation.* New trends in open innovation-and the opportunities they present. The authors present many new open innovation case studies, from PG and Eli Lilly to NASA and the City of Chicago. Codice libro della libreria AAK9780132311830

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Descrizione libro Condizione libro: New. Codice libro della libreria 12119230-n

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Descrizione libro Pearson Education (US), United States, 2011. Hardback. Condizione libro: New. 231 x 157 mm. Language: English . Brand New Book. Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. crowdsourcing ). Writing for business executives, RD leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: * Why open innovation works so well.* How to use open innovation to become more agile and entrepreneurial.* How to access Idea Markets more quickly, and get more value from them.* How to overcome new forms of Not Invented Here syndrome.* How to implement cultural, organizational, and management changes that lead to greater innovation.* New trends in open innovation-and the opportunities they present. The authors present many new open innovation case studies, from PG and Eli Lilly to NASA and the City of Chicago. Codice libro della libreria AAK9780132311830

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Descrizione libro FT Press. Hardcover. Condizione libro: New. 0132311836 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 15102268

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Descrizione libro FT Press, 2011. Hardcover. Condizione libro: New. book. Codice libro della libreria 0132311836

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Descrizione libro Pearson Education (US). Hardback. Condizione libro: new. BRAND NEW, The Open Innovation Marketplace: Creating Value in the Challenge-Driven Enterprise, Alpheus Bingham, Dwayne Spradlin, Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today's challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: * Why open innovation works so well.* How to use open innovation to become more agile and entrepreneurial.* How to access Idea Markets more quickly, and get more value from them.* How to overcome new forms of "Not Invented Here" syndrome.* How to implement cultural, organizational, and management changes that lead to greater innovation.* New trends in open innovation-and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago. Codice libro della libreria B9780132311830

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Bingham, Alpheus; Spradlin, Dwayne
Editore: Pearson Education (US) (2011)
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Descrizione libro Pearson Education (US), 2011. Condizione libro: New. Num Pages: 272 pages, Illustrations. BIC Classification: KJC; KJF. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 21. Weight in Grams: 508. . 2011. 1st Edition. Hardcover. . . . . . Codice libro della libreria V9780132311830

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