Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Book by Caples John
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00107875622
Quantità: 1 disponibili
Da: Better World Books: West, Reno, NV, U.S.A.
Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 7941571-6
Quantità: 1 disponibili
Da: Goodwill Southern California, Los Angeles, CA, U.S.A.
Condizione: good. Hardcover Book. Includes dustjacket. Codice articolo LACV.013244609X.G
Quantità: 2 disponibili
Da: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_451101717
Quantità: 1 disponibili
Da: Goodwill Industries, Spokane, WA, U.S.A.
Condizione: good. Condition: Good â" Used book with some visible wear. May include stickers on the cover, wear or absence of the dust jacket, wear to the spine or inside cover, slight corner curling, minor staining, and wear along the fore edge. All orders are shipped via UPS Mail Innovations and may take up to 10 business days from the initial scan to be delivered. Codice articolo INWV.013244609X.G
Quantità: 1 disponibili
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G013244609XI3N00
Quantità: 1 disponibili
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G013244609XI3N00
Quantità: 1 disponibili
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condizione: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G013244609XI4N01
Quantità: 1 disponibili
Da: ebooks Keystone, Reading, PA, U.S.A.
Condizione: good. This book is in good condition, with minimal signs of wear and tear. Codice articolo GWKV.013244609X.G
Quantità: 1 disponibili
Da: Idaho Youth Ranch Books, Boise, ID, U.S.A.
Condizione: Like New. An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. Suitable for presenting as a gift. Codice articolo D-03-04-08-0746
Quantità: 1 disponibili