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Sinossi
Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
- EditoreFinancial Times Prentice Hall
- Data di pubblicazione2011
- ISBN 10 0132494027
- ISBN 13 9780132494021
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione1
- Numero di pagine600
- Contatto del produttorenon disponibile
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Marketing: Real People, Real Choices: International Edition
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Bon. Traces d'usure sur la couverture. Edition 2012. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Signs of wear on the cover. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo D-270-506
Quantità: 1 disponibili
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Marketing: Real People, Real Choices: International Edition
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780132494021. Codice articolo 8439221
Quantità: 1 disponibili
Foto dell'editore
Marketing: Real People, Real Choices: International Edition
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780132494021. Codice articolo 8439220
Quantità: 1 disponibili
Foto dell'editore
Marketing: Real People, Real Choices
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780132494021. Codice articolo 8486629
Quantità: 1 disponibili