Sinossi
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
This program will provide a better teaching and learning experience–for you and your students. Here’s how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies,
- Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
- Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004.
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Consumer Behavior
Da: Zoom Books East, Glendale Heights, IL, U.S.A.
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Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZEV.0132544369.G
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Consumer Behavior
Da: Zoom Books Company, Lynden, WA, U.S.A.
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Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZBV.0132544369.VG
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Consumer Behavior
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 11th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 11641014-6
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Consumer Behavior
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 11th Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 10433658-6
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Consumer Behavior
Da: HPB-Red, Dallas, TX, U.S.A.
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Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_403382894
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Consumer Behavior
Da: HPB-Red, Dallas, TX, U.S.A.
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Hardcover. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_400796865
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Consumer Behavior
Editore:
Pearson (edition 11), 2014
ISBN 10: 0132544369
ISBN 13: 9780132544368
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Da: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condizione: Good. 11. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Codice articolo 0132544369-11-1
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Consumer Behavior
Da: One Planet Books, Columbia, MO, U.S.A.
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hardcover. Condizione: Good. 11th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 001172168U
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Consumer Behavior
Da: TextbookRush, Grandview Heights, OH, U.S.A.
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Condizione: Acceptable. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Instructors Copy. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Codice articolo 52213345
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Consumer Behavior
Da: Textbooks_Source, Columbia, MO, U.S.A.
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hardcover. Condizione: Good. 11th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 001172168U
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