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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_312911324
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Hardcover. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_406293350
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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