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Strategic Management Concepts: A Competitive Advantage Approach: A Competitive Advantage Approach, Concepts - Brossura

David, Fred R.

 
9780132666213: Strategic Management Concepts: A Competitive Advantage Approach: A Competitive Advantage Approach, Concepts

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Sinossi

In today’s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.

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Product Description

Book by David Fred R

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Altre edizioni note dello stesso titolo

9780132664233: Strategic Management Concepts and Cases: A Competitive Advantage Approach: A Competitive Advantage Approach, Concepts and Cases

Edizione in evidenza

ISBN 10:  0132664232 ISBN 13:  9780132664233
Casa editrice: Pearson College Div, 2012
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