Essence of Competitive Strategy, The - Brossura

Faulkner, David

Brossura

ISBN 10: 0132914778 ISBN 13: 9780132914772

Casa editrice: Prentice Hall Ptr, 1994

Riassunto

: This book provides a comprehensive blueprint for building a corporate strategy. "Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in the s we choose?" These strategic questions are at the heart of building a corporate strategy, and any company that intends to remain successful must find the right answers. The Essence of Competitive Strategy will help. It's a clear, comprehensive guide to understanding where a company is and where it needs to go. Learn how to analyze how a company and the competition are viewed by customers. Understand the strategic options available for innovation and lower costs. Given a strategic direction, evaluate the comparative risk of several courses of action, and determine which partners may be available to help achieve a goal. Invaluable for managers on short courses in corporate strategy, competitive strategy, business policy and strategic management; for MBA and other students; as reference material for managers' bookshelves, and for aspiring managers wishing to improve their knowledge and skills.

Su questo libro

L'autore:

DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.

Product Description:

Book by Faulkner David Bowman Cliff

Su questa edizione

• Editore: Prentice Hall Ptr
• Data di pubblicazione: 1994
• ISBN 10: 0132914778
• ISBN 13: 9780132914772
• Rilegatura: Copertina flessibile
• Numero di pagine: 140