Business and Competitive Analysis: Effective Application of New and Classic Methods

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9780133086409: Business and Competitive Analysis: Effective Application of New and Classic Methods

Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can't and won't ignore! All you need is one book: Business and Competitive Analysis, Second Edition. This generation's definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today's most valuable analysis methods. They cover "classic" techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You'll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on - in any industry, for any challenge.

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ISBN 10: 0133086402 ISBN 13: 9780133086409
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Descrizione libro Condizione libro: New. Brand New. US Edition Book. We do not ship to Military Addresses. Fast Shipping with Order Tracking. For Standard Shipping 7-8 business days & Expedite Shipping 4-6 business days, after shipping. Codice libro della libreria 0133086402-RMX

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Descrizione libro 2015. PAP. Condizione libro: New. New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000. Codice libro della libreria PJ-9780133086409

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Descrizione libro Pearson Education (US), United States, 2015. Hardback. Condizione libro: New. 2nd Revised edition. 229 x 175 mm. Language: English . Brand New Book. Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can t and won t ignore! All you need is one book: Business and Competitive Analysis, Second Edition. This generation s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today s most valuable analysis methods. They cover classic techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on - in any industry, for any challenge. Codice libro della libreria AAS9780133086409

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Craig S. Fleisher, Babette E. Bensoussan
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ISBN 10: 0133086402 ISBN 13: 9780133086409
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Descrizione libro Pearson Education (US), United States, 2015. Hardback. Condizione libro: New. 2nd Revised edition. 229 x 175 mm. Language: English . Brand New Book. Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can t and won t ignore! All you need is one book: Business and Competitive Analysis, Second Edition. This generation s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today s most valuable analysis methods. They cover classic techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on - in any industry, for any challenge. Codice libro della libreria AAS9780133086409

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Descrizione libro Pearson FT Press, 2015. Hardcover. Condizione libro: New. Codice libro della libreria BKTY9780133086409

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Descrizione libro Pearson Education (US). Hardback. Condizione libro: new. BRAND NEW, Business and Competitive Analysis: Effective Application of New and Classic Methods (2nd Revised edition), Craig S. Fleisher, Babette E. Bensoussan, Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can't and won't ignore! All you need is one book: Business and Competitive Analysis, Second Edition. This generation's definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today's most valuable analysis methods. They cover "classic" techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You'll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on - in any industry, for any challenge. Codice libro della libreria B9780133086409

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Descrizione libro Pearson Education (US) 2015-02-02, NJ, 2015. hardback. Condizione libro: New. Codice libro della libreria 9780133086409

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Editore: Pearson FT Press (2015)
ISBN 10: 0133086402 ISBN 13: 9780133086409
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Descrizione libro Pearson FT Press, 2015. Hardcover. Condizione libro: New. book. Codice libro della libreria 0133086402

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