Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships. ..and successfully market all forms of entertainment.
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Descrizione libro Ft Pr, 2013. Hardcover. Condizione libro: Brand New. 2nd edition. 384 pages. 9.50x7.50x0.80 inches. In Stock. Codice libro della libreria __0133092089
Descrizione libro FT Press. Hardcover. Condizione libro: New. 0133092089 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria TM-0133092089
Descrizione libro FT Press, 2013. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Master today's newest entertainment marketing techniques for every part of the global industry: film, cable, broadcast, sports, publishing, social communities, electronic gaming, travel/tourism, location-based and experiential entertainment, and more. Codice libro della libreria ABE_book_new_0133092089
Descrizione libro FT Press. Hardcover. Condizione libro: New. 0133092089 New Condition. Codice libro della libreria NEW4.0052731
Descrizione libro FT Press, 2013. Hardcover. Condizione libro: New. Codice libro della libreria P110133092089