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MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
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Public Relations Practices (8th Edition)
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Public Relations Practices (8th International Edition)
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Public Relations Practices
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Pearson (edition 8), 2012
ISBN 10: 0133127648
ISBN 13: 9780133127645
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Public Relations Practices (8th Edition)
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Public Relations Practices : Managerial Case Studies and Problems
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