Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

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9780133481426: Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing, three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.

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Flint, Daniel J./ Hoyt, Chris/ Swift, Nancy
Editore: Prentice Hall (2014)
ISBN 10: 0133481425 ISBN 13: 9780133481426
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Descrizione libro Prentice Hall, 2014. HRD. Condizione libro: New. New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000. Codice libro della libreria PJ-9780133481426

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Descrizione libro 2014. Hardcover. Condizione libro: New. 203mm x 23mm x 257mm. Hardcover. The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 266 pages. 0.748. Codice libro della libreria 9780133481426

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Descrizione libro Pearson Education, 2014. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780133481426

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Daniel J. Flint, Chris Hoyt, Nancy Swift
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Descrizione libro Pearson Education (US), United States, 2014. Hardback. Condizione libro: New. 260 x 208 mm. Language: English . Brand New Book. The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into shopping mode. Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn t easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing, three of the field s pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire path to purchase. Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come. Codice libro della libreria AAS9780133481426

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7.

Daniel J. Flint, Chris Hoyt, Nancy Swift
Editore: Pearson Education (US), United States (2014)
ISBN 10: 0133481425 ISBN 13: 9780133481426
Nuovi Rilegato Quantità: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
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Descrizione libro Pearson Education (US), United States, 2014. Hardback. Condizione libro: New. 260 x 208 mm. Language: English . Brand New Book. The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into shopping mode. Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn t easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing, three of the field s pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire path to purchase. Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come. Codice libro della libreria AAS9780133481426

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Daniel J. Flint
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ISBN 10: 0133481425 ISBN 13: 9780133481426
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Descrizione libro Pearson Education, 2014. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780133481426

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Chris Hoyt
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Descrizione libro 2014. Hardcover. Condizione libro: New. 203mm x 23mm x 257mm. Hardcover. The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to pu.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 266 pages. 0.748. Codice libro della libreria 9780133481426

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Flint, Daniel/ Hoyt, Chris/ Swift, Nancy
Editore: Pearson College Div (2014)
ISBN 10: 0133481425 ISBN 13: 9780133481426
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Descrizione libro Pearson College Div, 2014. Hardcover. Condizione libro: Brand New. 266 pages. 10.75x8.25x0.75 inches. In Stock. Codice libro della libreria z-0133481425

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