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Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
KEY TOPICS: Advertising; Brand Communication; Brand Communication and Society; How Brand Communication Works; Segmenting and Targeting the Audience; Strategic Research; Strategic Planning; The Creative Side; Promotional Writing; Visual Communication; Media Basics; Paid Media; Owned, Interactive, and Earned Media; Media Planning and Negotiation; Public Relations; Direct-Response; Promotions; The Principles and Practice of IMC; Evaluating IMC Effectiveness
For advertising professionals and business students concentrating in marketing or advertising.
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Advertising & IMC: Principles and Practice, 10th Edition
Da: One Planet Books, Columbia, MO, U.S.A.
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hardcover. Condizione: Good. 10th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 001406339U
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Advertising & IMC: Principles and Practice, 10th Edition
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Pearson (edition 10), 2014
ISBN 10: 0133506886
ISBN 13: 9780133506884
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Advertising IMC: Principles and Practice, 10th Edition
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Advertising & IMC: Principles and Practice, 10th Edition
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Advertising & IMC: Principles and Practice, 10th Edition
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Hardcover. Condizione: Very Good. 10th Edition. Has used bookstore stickers. Text appears clean, but may contain some marks that we missed. Light Shelf Wear, Looks nice. 639 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0133506886. ISBN/EAN: 9780133506884. Pictures of this item not already displayed here available upon request. Inventory No: 1561062758. Codice articolo 1561062758
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