For undergraduate and graduate global marketing courses.
The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.
MyMarketingLab for Global Marketingis a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchaseboth the physical text and MyMarketingLab search for ISBN-10: 0133472221/ISBN-13: 9780133472226. That package includes ISBN-10: 0133545008/ISBN-13: 9780133545005 and ISBN-10: 0133576353/ISBN-13: 9780133576351.
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,73
In U.S.A.
Descrizione libro Softcover. Condizione: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order for easy delivery. Codice articolo 9780133545005
Descrizione libro Paperback. Condizione: new. New. Codice articolo Wizard0133545008
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Descrizione libro Paperback. Condizione: new. Buy for Great customer experience. Codice articolo GoldenDragon0133545008
Descrizione libro Condizione: New. pp. 608. Codice articolo 94876221
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Descrizione libro Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0133545008