Articoli correlati a Marketing Strategy and Competitive Positioning
Sinossi
This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
Book by Hooley Graham J Saunders John A Piercy Nigel
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePrentice Hall
- Data di pubblicazione1998
- ISBN 10 0133712532
- ISBN 13 9780133712537
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine496
- Contatto del produttorenon disponibile
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Da: Goldstone Books, Llandybie, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Codice articolo mon0005019415
Quantità: 1 disponibili
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR001519888
Quantità: 1 disponibili
Foto dell'editore
Marketing Strategy and Competitive Positioning, 2nd Ed.
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR008207185
Quantità: 1 disponibili
Foto dell'editore
Marketing Strategy and Competitive Positioning, 2nd Ed.
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo F-183-446
Quantità: 1 disponibili
Immagini fornite dal venditore
Marketing Strategy and Competitive Positioning, 2nd Ed.
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbb0019289229
Quantità: 1 disponibili
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Marketing Strategy and Competitive Positioning
Da: Hamelyn, Madrid, Spagna
Valutazione del venditore 5 su 5 stelle
Condizione: Como nuevo. : Este libro, 'Marketing Strategy and Competitive Positioning', es una guía exhaustiva sobre estrategias de marketing y posicionamiento competitivo. La segunda edición amplía el alcance del libro original para cubrir nuevos desarrollos en el pensamiento estratégico. Se centra en cómo las organizaciones están definiendo el marketing como una fuerza estratégica en lugar de solo un departamento operativo. Incluye un CD-ROM con diapositivas de PowerPoint. EAN: 9780133712537 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Strategy and Competitive Positioning Autor: Graham J. Hooley| John A. Saunders| Nigel Piercy Editorial: Pearson Education Limited Idioma: en Páginas: 496 Formato: tapa dura. Codice articolo Happ-2023-07-26-f09d6963
Quantità: 1 disponibili
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780133712537
Quantità: 2 disponibili
Foto dell'editore
Marketing Strategy and Competitive Positioning, 2nd Ed.
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. Marketing Strategy and Competitive Positioning, 2nd Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780133712537
Quantità: 2 disponibili
Foto dell'editore
Marketing Strategy and Competitive Positioning, 2nd Ed.
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-949-900
Quantità: 1 disponibili
Foto dell'editore
Marketing Strategy and Competitive Positioning, 2nd Ed.
Editore:
Prentice Hall, England, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
Antico o usato
Soft cover
Da: Books@Ruawai, Kaipara District, Nuova Zelanda
Valutazione del venditore 4 su 5 stelle
Soft cover. Condizione: Fair. 2nd Edition. Few creases on cover. Extends the scope of the original text and includes a number of new topics in marketing strategy. The main thrust of the text remains competitive positioning, but the content has now been broadened to cover other aspects of competitive marketing strategy. Codice articolo 070314
Quantità: 1 disponibili