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Sinossi
Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a multicultural dimensions box, and examples are drawn from the international scene - Marie Clare, Cosmopolitan, French advertizing agencies and Bennetton. This third edition contains expanded discussion of demographics, hermeneutics, relationship and database marketing, aesthetic preferences, values, personality therapy and measures, and country of origin. There is also an instructor's manual available with transparencies and a video guide (ISBN: 0-13-376269-7).
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Consumer Behavior: Buying, Having, and Being
Da: Reuseabook, Gloucester, GLOS, Regno Unito
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paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Codice articolo CHL10400981
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Consumer Behavior: Buying, Having, and Being
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs4920375204
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