Public Relations: Strategies and Tactics

Wilcox, Dennis L.; Cameron, Glen T.; Reber, Bryan H.

ISBN 10: 0134003551 ISBN 13: 9780134003559

Casa editrice: Pearson College Div, 2015

Riassunto

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value–this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

  

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

 

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

You can also purchase a loose-leaf print reference to complement Revel Public Relations: Strategies and Tactics . This is optional.

Su questo libro

Product Description

Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Dettagli dell'edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 0134003551
• ISBN 13: 9780134003559
• Rilegatura: A fogli intercambiabili
• Numero di pagine: 412
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia