Articoli correlati a The Content Strategy Toolkit: Methods, Guidelines,...
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right - Brossura
Libro 108 di 141: Voices That Matter
Sinossi
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what&;s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you&;ll face. 
In this practical and relevant guide, you&;ll learn how to: 
- Identify problems with your content and persuade your bosses it&;s worth the time and resources to do it right 
- Make sense of your business environment and understand your audience 
- Get stakeholders aligned on business goals and user needs 
- Set your content strategy and decide how to measure success 
- Create, maintain, and govern on-strategy content 
You&;ll learn to control your content&;and not have it control you. 
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Meghan Casey is the lead content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients–startups, nonprofits, colleges and universities, Fortune 50 companies, and everything inbetween–solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their User Experience practice. Meghan is a regular trainer and speaker on content strategy topics and once inspired workshop participants to do the wave. Yep, that really happened. She has been working with content and communications since 1996.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per The Content Strategy Toolkit: Methods, Guidelines,...
Foto dell'editore
Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right
Editore:
Pearson Education (US), 2015
ISBN 10: 0134105109
ISBN 13: 9780134105109
Antico o usato
Paperback
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You'll learn to control your content-and not have it control you. Codice articolo 00101703259
Compra usato
EUR 4,17
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 4 disponibili
Immagini fornite dal venditore
Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
Da: Zoom Books East, Glendale Heights, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZEV.0134105109.VG
Compra usato
EUR 4,18
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
Editore:
New Riders (edition 1), 2015
ISBN 10: 0134105109
ISBN 13: 9780134105109
Antico o usato
Paperback
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0134105109-11-1
Compra usato
EUR 4,61
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
Da: Greenworld Books, Arlington, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Codice articolo GWV.0134105109.G
Compra usato
EUR 5,47
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 2 disponibili
Immagini fornite dal venditore
Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
Da: Austin Goodwill 1101, Austin, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable. Codice articolo CTXV.0134105109.G
Compra usato
EUR 2,94
Spedizione EUR 2,96
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right
Editore:
Pearson Education (US), 2015
ISBN 10: 0134105109
ISBN 13: 9780134105109
Antico o usato
Paperback
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Good. In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You'll learn to control your content-and not have it control you. Codice articolo CIN0134105109G
Compra usato
EUR 6,02
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 4 disponibili
Foto dell'editore
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780134105109
Compra usato
EUR 3,76
Spedizione EUR 2,39
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 2 disponibili
Immagini fornite dal venditore
Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
Da: clickgoodwillbooks, Indianapolis, IN, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. Codice articolo CSIV.0134105109.A
Compra usato
EUR 2,94
Spedizione EUR 3,58
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
Editore:
New Riders Publishing, 2015
ISBN 10: 0134105109
ISBN 13: 9780134105109
Antico o usato
Paperback
Da: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0134105109I4N00
Compra usato
EUR 6,57
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
Editore:
New Riders Publishing, 2015
ISBN 10: 0134105109
ISBN 13: 9780134105109
Antico o usato
Paperback
Da: ThriftBooks-Reno, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0134105109I3N00
Compra usato
EUR 6,57
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili