The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right - Brossura

Libro 108 di 141: Voices That Matter

Casey, Meghan

 
9780134105109: The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
Brossura
ISBN 10: 0134105109 ISBN 13: 9780134105109
Casa editrice: New Riders Pub, 2015

Sinossi

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what&;s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you&;ll face. 


In this practical and relevant guide, you&;ll learn how to: 
  • Identify problems with your content and persuade your bosses it&;s worth the time and resources to do it right 
  • Make sense of your business environment and understand your audience 
  • Get stakeholders aligned on business goals and user needs 
  • Set your content strategy and decide how to measure success 
  • Create, maintain, and govern on-strategy content 

You&;ll learn to control your content&;and not have it control you. 

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Meghan Casey is the lead content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients–startups, nonprofits, colleges and universities, Fortune 50 companies, and everything inbetween–solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their User Experience practice. Meghan is a regular trainer and speaker on content strategy topics and once inspired workshop participants to do the wave. Yep, that really happened. She has been working with content and communications since 1996.


Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
New Riders Pub
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
0134105109
ISBN 13 
9780134105109
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
235
Contatto del produttore
non disponibile
Persona responsabile
non disponibile