100 More Things Every Designer Needs to Know About People

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9780134196039: 100 More Things Every Designer Needs to Know About People

Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design challenges have emerged. Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another "design guidelines" book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.

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L'autore:

Susan Weinschenk has a Ph.D. in psychology and over 30 years of experience as a human factors and user experience consultant to Fortune 1000 companies, start-ups, government agencies, and non-profits. Her clients call her “The Brain Lady” because she applies research on brain science to predict and explain what motivates people and how they behave. As the CEO of The Team W, Dr. Weinschenk speaks, teaches, consults and mentors teams on the design of websites, software, apps, TV ads, physical devices, experiences, and physical spaces to make them engaging, usable, and motivating. Her clients include Medtronic, Walmart, Disney, Amazon, Mayo Clinic, and the European Union Commission. Dr. Weinschenk is also an adjunct faculty member of the University of Wisconsin, and writes two popular blogs: www.blog.theteamw.com and the “Brain Wise: Work better, work smarter” blog for Psychology Today. She is also the author of several books including 100 Things Every Designer Needs To Know About People, 100 Things Every Presenter Needs To Know About People, and How to Get People to Do Stuff. She lives and works in Edgar, Wisconsin.

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Susan Weinschenk
ISBN 10: 0134196031 ISBN 13: 9780134196039
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Descrizione libro Softcover. Condizione libro: New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria INAB1560716

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Descrizione libro Pearson P T R, 2015. PAP. Condizione libro: New. New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000. Codice libro della libreria PJ-9780134196039

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Descrizione libro Pearson Education (US), United States, 2015. Paperback. Condizione libro: New. 227 x 179 mm. Language: English . Brand New Book. Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk s original 100 Things Every Designer Needs To Know About People as a go-to book for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn t stopped since the book was written, and new design challenges have emerged. Weinschenk s new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another design guidelines book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied. Codice libro della libreria AAU9780134196039

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Susan Weinschenk
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ISBN 10: 0134196031 ISBN 13: 9780134196039
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Descrizione libro Pearson Education (US), United States, 2015. Paperback. Condizione libro: New. 227 x 179 mm. Language: English . Brand New Book. Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk s original 100 Things Every Designer Needs To Know About People as a go-to book for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn t stopped since the book was written, and new design challenges have emerged. Weinschenk s new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another design guidelines book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied. Codice libro della libreria AAU9780134196039

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Descrizione libro Pearson P T R, 2015. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780134196039

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Descrizione libro Pearson Education (US). Paperback. Condizione libro: new. BRAND NEW, 100 More Things Every Designer Needs to Know About People, Susan Weinschenk, Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design challenges have emerged. Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another "design guidelines" book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied. Codice libro della libreria B9780134196039

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Descrizione libro New Riders, 2015. Condizione libro: New. Num Pages: 288 pages. BIC Classification: AKP; JMJ; KJMV6. Category: (P) Professional & Vocational. Dimension: 181 x 286 x 319. Weight in Grams: 532. . 2015. 1st Edition. Paperback. . . . . . Codice libro della libreria V9780134196039

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97801341960390000000

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