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Sinossi
Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
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Informazioni sull?autore
Dr. Jon Anton is with the Department of Consumer Sciences at Purdue University and a researcher in the Center for Customer-Driven Quality.
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Customer Relationship Management
Da: unifachbuch e.K., Köln, NRW, Germania
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Gebunden. Condizione: Neu. Neu Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This text documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their hard decision with the soft numbers used to measure customer relationships. 183 pp. Englisch. Codice articolo INF1000000800
Quantità: 6 disponibili
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Customer Relationship Management : Making Hard Decisions with Soft Numbers
Editore:
Pearson Education, Limited, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo 51947481-20
Quantità: 1 disponibili
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003458220
Quantità: 1 disponibili
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Editore:
Pearson 99/n /16 J, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Da: Bahamut Media, Reading, Regno Unito
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Hardcover. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780134384740
Quantità: 1 disponibili
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Da: AwesomeBooks, Wallingford, Regno Unito
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Hardcover. Condizione: Very Good. Customer Relationship Management: Making Hard Decisions with Soft Numbers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780134384740
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780134384740. Codice articolo 6052464
Quantità: 1 disponibili
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo E15M-01945
Quantità: 1 disponibili
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Da: Basement Seller 101, Cincinnati, OH, U.S.A.
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Hardcover. Condizione: As New. Codice articolo 201107004
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
Editore:
Ashland, Ohio, U.S.A.: Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Copia autografata
Da: Bingo Used Books, Vancouver, WA, U.S.A.
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Hardcover. Condizione: Near Fine. hardback in near fine condition. signed by author. note inside otherwise clean. Signed by Author(s). Codice articolo 127529
Quantità: 1 disponibili