Personalized Digital Advertising: How Data and Technology Are Transforming How We Market - Brossura

Nesamoney, Diaz

Brossura

ISBN 10: 0134686187 ISBN 13: 9780134686189

Casa editrice: Ft Pr, 2017

Riassunto

<p style="margin: 0px;">This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!</p> <p style="margin: 0px;">&nbsp;</p> <p style="margin: 0px;">Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. <b><i>In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market,</i></b> pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target <i>every</i> message to <i>every</i> individual.</p> <p style="margin: 0px;">&nbsp;</p> <p style="margin: 0px;">First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with:</p> <ul> <li> <div style="margin: 0px;"> New data management platforms </div></li> <li> <div style="margin: 0px;"> Advanced solutions for offline, mobile, and location data </div></li> <li> <div style="margin: 0px;"> Powerful new ad production and serving technologies </div></li> </ul> <p style="margin: 0px;">Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the <i>Digital Advertising Technology Stack:</i> a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance.</p> <p style="margin: 0px;">&nbsp;</p> <p style="margin: 0px;"><i><b>Personalized Digital Advertising</b></i> will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.</p>

Dettagli dell'edizione

• Editore: Ft Pr
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 0134686187
• ISBN 13: 9780134686189
• Rilegatura: Copertina flessibile
• Numero di pagine: 223
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile