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For courses in events and convention management.
The most thorough, up-to-date text on the MEEC industry
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC – meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry’s most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.
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Informazioni sull?autore
About our author
George G. Fenich, PhD, is a professor in the School of Hospitality Leadership at East Carolina University. Dr. Fenich worked in the hospitality industry for 15 years before joining academe. He teaches and researches in the areas of conventions and meetings, has written more than 75 academic articles, and has presented at more than 200 conferences, including the International Council on Hotel Restaurant and Institutional Education, the Destination Marketing Association International, the Association for Convention Operations Management, the International Association of Assembly Managers, AHTMM in Istanbul, Taipei, and Mauritius, the International Conference on Meetings & Events held in Shanghai, China, the Professional Convention Management Association, and IMEX: America and Frankfurt, among others. He is on the editorial board of six academic journals, including editor-in-chief of the Journal of Convention and Event Tourism. He is also the principal of the consulting firm Fenich & Associates LLC.
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Meetings, Expositions, Events, and Conventions: An Introduction to the Industry
Editore:
Pearson (edition 5), 2018
ISBN 10: 0134735900
ISBN 13: 9780134735900
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Hardcover. Condizione: Good. 5. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Codice articolo 0134735900-11-1
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Meetings, Expositions, Events, and Conventions: An Introduction to the Industry
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Meetings, Expositions, Events, and Conventions: An Introduction to the Industry (What's New in Culinary & Hospitality)
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Meetings Expositions Events And Conventions : An Introduction To The Industry, 5Th Edition
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MEETINGS EXPOSITIONS EVENTS AND CONVENTIONS : AN INTRODUCTION TO THE INDUSTRY, 5TH EDITION
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Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-4475
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Meetings, Expositions, Events, and Conventions : An Introduction to the Industry
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Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 29771945-5
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Meetings, Expositions, Events, and Conventions: An Introduction to the Industry
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Hardcover. Condizione: Brand New. 5th edition. 352 pages. 11.00x8.75x0.75 inches. In Stock. Codice articolo 0134735900
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