Meetings, Expositions, Events, and Conventions: An Introduction to the Industry [Lingua Inglese] - Rilegato
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Sinossi
For courses in events and convention management.
The most thorough, up-to-date text on the MEEC industry
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC – meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry’s most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.
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Informazioni sull?autore
About our author
George G. Fenich, PhD, is a professor in the School of Hospitality Leadership at East Carolina University. Dr. Fenich worked in the hospitality industry for 15 years before joining academe. He teaches and researches in the areas of conventions and meetings, has written more than 75 academic articles, and has presented at more than 200 conferences, including the International Council on Hotel Restaurant and Institutional Education, the Destination Marketing Association International, the Association for Convention Operations Management, the International Association of Assembly Managers, AHTMM in Istanbul, Taipei, and Mauritius, the International Conference on Meetings & Events held in Shanghai, China, the Professional Convention Management Association, and IMEX: America and Frankfurt, among others. He is on the editorial board of six academic journals, including editor-in-chief of the Journal of Convention and Event Tourism. He is also the principal of the consulting firm Fenich & Associates LLC.
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Meetings, Expositions, Events, and Conventions: An Introduction to the Industry
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Pearson (edition 5), 2018
ISBN 10: 0134735900
ISBN 13: 9780134735900
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Meetings, Expositions, Events, and Conventions: An Introduction to the Industry (What's New in Culinary & Hospitality)
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Meetings Expositions Events And Conventions : An Introduction To The Industry, 5Th Edition
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Meetings Expositions Events And Conventions : An Introduction To The Industry, 5Th Edition
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MEETINGS EXPOSITIONS EVENTS AND CONVENTIONS : AN INTRODUCTION TO THE INDUSTRY, 5TH EDITION
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