Service Management: An Integrated Approach to Supply Chain Management and Operations - Brossura

Haksever, Cengiz; Render, Barry

Brossura

ISBN 10: 0134778014 ISBN 13: 9780134778013

Casa editrice: Ft Pr, 2017

Riassunto

Tie customer-driven strategies to service operations and process management, and sharpen your focus on creating customer value throughout your entire service organization! This comprehensive, multidisciplinary reference thoroughly covers today's most effective theories and methods for managing service organizations, drawing on innovative insights from economics, consumer behavior, marketing, strategy, and operations management. Leading experts Cengiz Haksever and Barry Render provide crucial insights into emerging service operation and supply chain topics, reinforcing key points with up-to-date case studies. Service Management contains a valuable chapter-length introduction to linear and goal programming and its services applications; and also addresses many other topics ignored by competitive texts, such as: 

• Service SCM methods and approaches
• Focusing on customers and their service purchase behavior
• Service productivity
• Managing public and private nonprofit service organizations
• Vehicle routing and scheduling
• Ethical challenges to SCM

Service Management will be an invaluable resource for senior and mid-level managers throughout any service organization, and for students and faculty in any graduate or upper-level undergraduate program in service management, service operations management, or operations management

Dettagli dell'edizione

• Editore: Ft Pr
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 0134778014
• ISBN 13: 9780134778013
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 485
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile