Managerial Economics and Strategy MyLab Economics Access Code: Includes Pearson Etext

Perloff, Jeffrey M.; Brander, James A.

ISBN 10: 0134899709 ISBN 13: 9780134899701

Casa editrice: Pearson College Div, 2019

Riassunto

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For courses in managerial economics.

This ISBN is for the MyLab access card. Pearson eText is included.

 

A problem-based approach that uses real-world issues and examples from actual markets

Managerial Economics and Strategy uses modern theories, business examples, and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers. With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they’ve learned in the text and class to their decision-making in the real world.

 

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Dettagli dell?edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2019
• ISBN 10: 0134899709
• ISBN 13: 9780134899701
• Rilegatura: Printed Access Code
• Lingua: Inglese
• Numero edizione: 3
• Numero di pagine: 99998
• Contatto del produttore: non disponibile