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Sinossi
This is an extremely friendly and practical introduction to marketing - and it covers "all the bases."The book begins with an introductory chapter explaining he concept, philosophy, importance and basic techniques of marketing. It reviews the dynamic nature of marketing in a rapidly-changing society. Next, it introduces the most important aspects of marketing, starting with research, targeting, segmentation and positioning. Understand the differences between consumer and business-to-business markets. Next, consider each element of a modern integrated marketing plan, including pricing, advertising, sales promotion, PR, direct sales, and more. The book includes a full chapter on global marketing, and another on the special issues associated with marketing services.Anyone interested in the fundamentals of contemporary marketing.
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- EditorePrentice Hall
- Data di pubblicazione1997
- ISBN 10 0134904672
- ISBN 13 9780134904672
- RilegaturaLibro di testo
- LinguaInglese
- Numero edizione1
- Numero di pagine392
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Understanding Marketing
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 38988194-6
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Understanding Marketing
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002169919
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Understanding Marketing
Editore:
Financial Times/ Prentice Hall, 1997
ISBN 10: 0134904672
ISBN 13: 9780134904672
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Previous owners name. Codice articolo wbb0023956150
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Understanding Marketing
Da: AwesomeBooks, Wallingford, Regno Unito
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Textbook Binding. Condizione: Very Good. Understanding Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780134904672
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Condizione: As New. Unread book in perfect condition. Codice articolo 53757
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Understanding Marketing
Editore:
Financial Times/ Prentice Hall, 1997
ISBN 10: 0134904672
ISBN 13: 9780134904672
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Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo D-558-403
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Understanding Marketing
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Textbook Binding. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780134904672
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Understanding Marketing
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-I-031-02096
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780134904672. Codice articolo 8849008
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Foto dell'editore
Understanding Marketing
Editore:
Financial Times/ Prentice Hall, 1998
ISBN 10: 0134904672
ISBN 13: 9780134904672
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780134904672. Codice articolo 9450145
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