Investigating Communication: An Introduction to Research Methods - Rilegato

Frey, Lawrence R.; Etc.

 
9780135034262: Investigating Communication: An Introduction to Research Methods
Rilegato
ISBN 10: 0135034264 ISBN 13: 9780135034262
Casa editrice: Prentice-Hall, 1990

Sinossi

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Frey Lawrence R Botan Carl H Friedman Paul G Kreps

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Prentice-Hall
Data di pubblicazione
1990
Lingua
Inglese
ISBN 10 
0135034264
ISBN 13 
9780135034262
Rilegatura
Copertina rigida
Numero di pagine
400
Contatto del produttore
non disponibile
Persona responsabile
non disponibile