Sinossi
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package--XL Data Analysta --and includes more information on qualitative research.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Altre edizioni note dello stesso titolo
Risultati della ricerca per Basic Marketing Research: Using Microsoft Excel Data...
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Da: GoldBooks, Denver, CO, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: very good. Very Good Copy. Customer Service Guaranteed. Codice articolo 31E19_11_0135078229
Compra usato
EUR 5,39
Spedizione EUR 4,81
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Good condition ex-library book with usual library markings and stickers. Codice articolo 00101242746
Compra usato
EUR 10,33
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Basic Marketing Research with Excel
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0135078229I5N00
Compra usato
EUR 11,67
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Da: Campus Bookstore, Denton, TX, U.S.A.
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Codice articolo mon0000176374
Compra usato
EUR 8,93
Spedizione EUR 3,49
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 5 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Da: Campus Bookstore, Denton, TX, U.S.A.
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Acceptable. Contains water or spine damage. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Overall, still a fine copy for classroom use! Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Codice articolo mon0000176351
Compra usato
EUR 8,93
Spedizione EUR 3,49
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 6 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844083
Compra usato
EUR 11,68
Spedizione EUR 3,49
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 2 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844081
Compra usato
EUR 11,68
Spedizione EUR 3,49
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 5 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Poor. POOR condition book. Book has significant damage. Has heavy water damage, but book is still usable.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10867814
Compra usato
EUR 11,68
Spedizione EUR 3,49
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844002
Compra usato
EUR 11,68
Spedizione EUR 3,49
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844082
Compra usato
EUR 11,68
Spedizione EUR 3,49
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 2 disponibili