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A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package--XL Data Analysta --and includes more information on qualitative research.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Da: Campus Bookstore, Denton, TX, U.S.A.
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Paperback. Condizione: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Codice articolo mon0000176374
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Da: Campus Bookstore, Denton, TX, U.S.A.
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Paperback. Condizione: Acceptable. Contains water or spine damage. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Overall, still a fine copy for classroom use! Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Codice articolo mon0000176351
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
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paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844083
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844081
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844082
Compra usato
EUR 8,86
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844114
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844002
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
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paperback. Condizione: Poor. POOR condition book. Book has significant damage. Has heavy water damage, but book is still usable.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10867814
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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paperback. Condizione: Fair. 3rd. This Book is in Acceptable condition - EXTERIOR WEAR, TEXT GOOD. Please note Acceptable is the lowest condition grade possible. See our picture for exact item you will receive. All items ship within 24 hours. Packaging is 100% Recyclable. Most items purchased from Charitable organizations. A portion of each sale is also donated to a monthly charity, check your package for this month's charity. Reuse-Recycle-Rebook! Codice articolo 2411P-1879A-27B
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Da: Textbooks_Source, Columbia, MO, U.S.A.
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paperback. Condizione: Good. 3rd. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 001051972U
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