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A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package--XL Data Analysta --and includes more information on qualitative research.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePearson College Div
- Data di pubblicazione2011
- ISBN 10 0135078229
- ISBN 13 9780135078228
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione3
- Numero di pagine391
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Da: Red's Corner LLC, Tucker, GA, U.S.A.
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Condizione: Good. All orders ship by next business day! This is a used paperback book. Has moderate wear on cover and/or pages. Has no markings on pages. Spine has been opened/creased. Has knife cut(s) on front cover. Has large tear(s) on back cover. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business! Codice articolo 4CNYIG002MGE
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00084849118
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Basic Marketing Research with Excel
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.55. Codice articolo G0135078229I4N00
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Basic Marketing Research with Excel
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.55. Codice articolo G0135078229I3N00
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844002
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844114
Quantità: 1 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Poor. POOR condition book. Book has significant damage. Has heavy water damage, but book is still usable.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10867814
Quantità: 1 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844081
Quantità: 5 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844082
Quantità: 2 disponibili
Foto dell'editore
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10844083
Quantità: 2 disponibili