Introduction to Hospitality [Lingua Inglese]: United States Edition - Rilegato

Walker, John R.

Rilegato

ISBN 10: 0135139287 ISBN 13: 9780135139288

Casa editrice: Pearson College Div, 2008

Riassunto

Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.

Su questo libro

Product Description:

Book by Walker John R

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2008
• ISBN 10: 0135139287
• ISBN 13: 9780135139288
• Rilegatura: Copertina rigida
• Numero edizione: 5
• Numero di pagine: 620