Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.
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Book by Walker John R
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Hardcover. Condizione: Good. Fifth Edition. Might be a instructors edition due to being covered in black tape, Light shelf and corner wear, Moderate Highlighting, Binding is in good sturdy condition, Includes CD!!! 620 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Engineering, Industrial, Trade; ISBN: 0135139287. ISBN/EAN: 9780135139288. Pictures of this item not already displayed here available upon request. Inventory No: 1561015921. Codice articolo 1561015921
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Hardcover. Condizione: Good. Fifth Edition. Text appears to have Multiple Markings through out book. Text appears to have cover wear and corner bumps. Spine has some wear and bumps too. Includes CD!!! 620 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Engineering, Industrial, Trade; ISBN: 0135139287. ISBN/EAN: 9780135139288. Pictures of this item not already displayed here available upon request. Inventory No: 1561044246. Codice articolo 1561044246
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Hardcover. Condizione: Good. Fifth Edition. Might be a instructors edition due to being covered in black tape, Light shelf and corner wear, Text appears clean, Binding is in good sturdy condition, Includes Sealed CD-Rom!!! 620 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Engineering, Industrial, Trade; ISBN: 0135139287. ISBN/EAN: 9780135139288. Pictures of this item not already displayed here available upon request. Inventory No: 1561015881. Codice articolo 1561015881
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Hardcover. Condizione: Good. Fifth Edition. Text appears to have Multiple Markings through out book. Text appears to have cover wear and corner bumps. This book has water damage. Spine has some wear and bumps too. Includes CD!!! 620 pages. Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Engineering, Industrial, Trade; ISBN: 0135139287. ISBN/EAN: 9780135139288. Pictures of this item not already displayed here available upon request. Inventory No: 1561047997. Codice articolo 1561047997
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