Strategic Management: A Competitive Advantage Approach, Concepts and Cases - Brossura

David, Fred R.; David, Forest R.

Brossura

ISBN 10: 0135173949 ISBN 13: 9780135173947

Casa editrice: Pearson Education (US), 2019

Riassunto

For undergraduate and graduate courses in strategic management.

This ISBN is for the bound textbook, which students can rent through their bookstore.

 

A practical, skills-oriented approach to strategic management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.

 

This title is also available digitally as a standalone Pearson eText, or via MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.  

Dettagli dell?edizione

• Editore: Pearson Education (US)
• Data di pubblicazione: 2019
• ISBN 10: 0135173949
• ISBN 13: 9780135173947
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 696
• Contatto del produttore: non disponibile