Marketing: An Introduction - Brossura

Armstrong, Gary; Kotler, Philip

Brossura

ISBN 10: 0135192129 ISBN 13: 9780135192122

Casa editrice: Pearson, 2019

Riassunto

For undergraduate principles of marketing courses.
This ISBN is for the bound textbook, which students can rent through their bookstore.

An introduction to marketing using a practical and engaging approach
Marketing: An Introduction shows students how customer value ― creating it and capturing it ― drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.

This title is also available digitally as a standalone Pearson eText, or via MyLab Accounting, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.

Dettagli dell'edizione

• Editore: Pearson
• Data di pubblicazione: 2019
• Lingua: Inglese
• ISBN 10: 0135192129
• ISBN 13: 9780135192122
• Rilegatura: Copertina flessibile
• Numero di pagine: 672
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia