Articoli correlati a Marketing: An Introduction
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For undergraduate principles of marketing courses.
This ISBN is for the bound textbook, which students can rent through their bookstore.
An introduction to marketing using a practical and engaging approach
Marketing: An Introduction shows students how customer value ― creating it and capturing it ― drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
This title is also available digitally as a standalone Pearson eText, or via MyLab Accounting, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Marketing: An Introduction [RENTAL EDITION]
Da: Bookmans, Tucson, AZ, U.S.A.
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paperback. Condizione: Acceptable. Ex-Rental Highlighting/Underlining/Notes etc. Some shelf wear Satisfaction 100% guaranteed. Codice articolo mon0002777434
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Marketing : An Introduction
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 49659208-6
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Marketing: An Introduction
Editore:
Pearson Education (US), 2019
ISBN 10: 0135192129
ISBN 13: 9780135192122
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Rilegato
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: Good. For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value ? creating it and capturing it ? drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. This title is also available digitally as a standalone Pearson eText, or via MyLab Accounting, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Codice articolo CIN0135192129G
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EUR 77,54
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Spedito in U.S.A.
Spedito in U.S.A.
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Foto dell'editore
Marketing: An Introduction
Editore:
Pearson Education (US), 2019
ISBN 10: 0135192129
ISBN 13: 9780135192122
Antico o usato
Rilegato
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardback. Condizione: Good. For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value ? creating it and capturing it ? drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. This title is also available digitally as a standalone Pearson eText, or via MyLab Accounting, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Codice articolo CIN0135192129G
Compra usato
EUR 81,42
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Marketing: An Introduction
Da: Studibuch, Stuttgart, Germania
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Gut. 672 Seiten; 9780135192122.3 Gewicht in Gramm: 2. Codice articolo 1310121
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EUR 191,73
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Marketing: An Introduction Armstrong, Gary and Philip Kotler
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germania
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Condizione: gut. 2019. Marketing: An Introduction In englischer Sprache. pages. Codice articolo BN542145
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EUR 1.099,90
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Spedito da Germania a U.S.A.
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