Consumer Behavior: Buying, Having, Being - Brossura

Solomon, Michael

Brossura

ISBN 10: 0135225698 ISBN 13: 9780135225691

Casa editrice: Pearson, 2019

Riassunto

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.

In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Dettagli dell'edizione

• Editore: Pearson
• Data di pubblicazione: 2019
• Lingua: Inglese
• ISBN 10: 0135225698
• ISBN 13: 9780135225691
• Rilegatura: Copertina flessibile
• Numero di pagine: 640
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia