Sinossi
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.
In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
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Edizione Internazionale
Consumer Behavior
Edizione InternazionaleDa: booksdeck, Westlake Village, CA, U.S.A.
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Softcover. Condizione: New. Brand new book. International edition printed overseas but with similar contents as compared to the US edition. Same day shipping with tracking. Codice articolo 1254|9780135225691
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EUR 11,35
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Edizione Internazionale
Consumer Behavior, 13/E
Edizione InternazionaleDa: Readify Books, New Castle, DE, U.S.A.
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Paperback. Condizione: NEW. International Edition, Paperback, Brand New,ISBN and Cover image may differ but contents similar to U.S. Edition. We ship from multiple Locations including India, We ship to PO , APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Codice articolo IN1#9789389552430
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CONSUMER BEHAVIOR
Da: TextbookRush, Grandview Heights, OH, U.S.A.
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Condizione: Very Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Codice articolo 52724535
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Consumer Behavior: Buying, Having, Being [RENTAL EDITION]
Da: Toscana Books, AUSTIN, TX, U.S.A.
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Paperback. Condizione: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Codice articolo Scanned0135225698
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EUR 131,35
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