Mass Communication - Brossura

Bittner, John R.

 
9780135607985: Mass Communication

Sinossi

Balancing the professional and liberal-arts dimensions of mass communication, this work incorporates a global emphasis throughout the text and stresses the critical-cultural approaches to the discipline. This edition features a multicultural perspective and critical thinking exercises. "Thinking About Media" boxes challenge students to improve their critical thinking skills, "People and Places" profiles working professionals, and "Media Business" inserts go behind the scenes of media enterprises. There are more than a dozen new pedagogical aids, including in-chapter exercises and preview objectives. An annotated Instructor's Edition, CNN Video, test bank and computerized test bank comprise the supplement package.

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Product Description

Book by Bittner John R

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Altre edizioni note dello stesso titolo

9780135592465: Mass Communication: An Introduction

Edizione in evidenza

ISBN 10:  0135592461 ISBN 13:  9780135592465
Brossura