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Sinossi
This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thinking to products and services, consumer and industrial markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and middlemen businesses, and low-tech and high-tech industries. Boxed exhibits in the texts have been classified and colour-coded into four groups - strategies, marketing concepts and tools, marketing environment and trends, and companies and industries. The book also includes material on local marketing, category management, total quality improvement programmes, trade shows, and building a marketing culture. There are statistics and analyses of new trends and developments in the environment, a discussion of strategic marketing, a description of developments in marketing planning, organization, implementation and control. The growing use of computers, telecommunications and other new technologies in improving marketing planning and performance is also covered.
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Book by Kotler Philip
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePrentice-Hall
- Data di pubblicazione1991
- ISBN 10 0135634792
- ISBN 13 9780135634790
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine816
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Marketing Management : Analysis, Planning, Implementation, and Control
Editore:
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 7th. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP9396097
Quantità: 1 disponibili
Foto dell'editore
Marketing Management : Analysis, Planning, Implementation, and Control
Editore:
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 7th. Used book that is in clean, average condition without any missing pages. Codice articolo 18083478-6
Quantità: 1 disponibili
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Marketing Management: Analysis, Planning, Implementation and Control
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Marketing Management: Analysis, Planning, Implementation and Control This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780135634790
Quantità: 1 disponibili
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Marketing Management: Analysis, Planning, Implementation and Control
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780135634790
Quantità: 1 disponibili
Foto dell'editore
Marketing Management : Analysis, Planning, Implementation, and Control
Editore:
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 7th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP9396097
Quantità: 1 disponibili
Foto dell'editore
Marketing Management: Analysis, Planning, Implementation and Control
Editore:
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR001334850
Quantità: 1 disponibili
Foto dell'editore
Marketing Management: Analysis, Planning, Implementation and Control
Editore:
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR004811099
Quantità: 3 disponibili
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Marketing Management
Editore:
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Antico o usato
Brossura
Da: Hamelyn, Madrid, Spagna
Valutazione del venditore 5 su 5 stelle
Condizione: Muy bueno. : Este libro, 'Marketing Management: Analysis, Planning, Implementation and Control', es una guía completa sobre la gestión de marketing. Escrito por Philip Kotler, se centra en las decisiones que los gerentes de marketing y la alta dirección enfrentan para armonizar los objetivos y recursos de la organización con las necesidades y oportunidades del mercado. El libro aplica el pensamiento de marketing a productos y servicios, mercados de consumo e industriales. Esta edición, la séptima, presenta una organización optimizada del contenido, material actualizado y nuevos ejemplos que reflejan los últimos desarrollos del mercado. EAN: 9780135634790 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: Prentice-Hall Idioma: en Páginas: 816 Formato: tapa blanda. Codice articolo Happ-2023-12-01-758a80c1
Quantità: 1 disponibili
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Marketing Management: Analysis, Planning, Implementation and Control
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0135634792. Codice articolo 9563598
Quantità: 1 disponibili
Foto dell'editore
Marketing Management: Analysis, Planning, Implementation and Control
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0135634792. Codice articolo 9556661
Quantità: 1 disponibili