Advertising & Imc: Principles and Practice Value Edition + 2019 Mylab Management With Pearson Etext -- Access Card Package - Rilegato

Moriarty, Sandra; Mitchell, Nancy; Wood, Charles; Wells, William D.

Rilegato

ISBN 10: 0135982979 ISBN 13: 9780135982976

Casa editrice: Pearson College Div, 2019

Riassunto

NOTE: Before purchasing, check with your instructor to ensure you
select the correct ISBN. Several versions of the MyLab(TM) and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a
Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For courses in introductory advertising. This package includes MyLab Marketing.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the
11th Edition features a signint reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they're prepared to deal with the latest industry practices in their future careers.

Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Dettagli dell?edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2019
• Lingua: Inglese
• ISBN 10: 0135982979
• ISBN 13: 9780135982976
• Rilegatura: Copertina rigida
• Contatto del produttore: non disponibile
• Persona responsabile: Pearson; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; Italia