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Business Market Management: Understanding, Creating, and Delivering Value: Understanding, Creating, and Delivering Value: United States Edition - Rilegato
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Anderson builds the book around a framework of understanding, creating, and delivering value.
Viewed from an international perspective—rather than a purely American one—Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.
For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.
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Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
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Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
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Condizione: acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy. Codice articolo SEWV.0136000886.A
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Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
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Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
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Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
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Hardcover. Condizione: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. Ships same or next business day.� UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 000867346U
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Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
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Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
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Business Market Management : Understanding, Creating, and Delivering Value
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Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 5476653-5
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Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
Da: Textbooks_Source, Columbia, MO, U.S.A.
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hardcover. Condizione: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 000867346U
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Business Market Management : Understanding, Creating, and Delivering Value
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 5476653-5
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