Business Market Management: Understanding, Creating, and Delivering Value: Understanding, Creating, and Delivering Value: United States Edition - Rilegato

Anderson, James C.; Narus, James A.; Narayandas, Das

Rilegato

ISBN 10: 0136000886 ISBN 13: 9780136000884

Casa editrice: Pearson College Div, 2008

Riassunto

Anderson builds the book around a framework of understanding, creating, and delivering value.
Viewed from an international perspective—rather than a purely American one—Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.
For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

Su questo libro

Product Description:

Book by Anderson James C Narus James A Narayandas Das

Dalla quarta di copertina:

 

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2008
• ISBN 10: 0136000886
• ISBN 13: 9780136000884
• Rilegatura: Copertina rigida
• Numero edizione: 3
• Numero di pagine: 470