Anderson builds the book around a framework of understanding, creating, and delivering value.
Viewed from an international perspective—rather than a purely American one—Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.
For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
EUR 26,67 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiEUR 25,80 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiDa: GoldBooks, Denver, CO, U.S.A.
Hardcover. Condizione: fair. Very Good Copy. Customer Service Guaranteed. Codice articolo 9J15_1_0136000886
Quantità: 1 disponibili
Da: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
Condizione: acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy. Codice articolo SEWV.0136000886.A
Quantità: 1 disponibili
Da: tttkelly1, Fresno, TX, U.S.A.
hardcover. Condizione: Very Good. Hardcover Book, Codice articolo 2506140030
Quantità: 1 disponibili
Da: Bay State Book Company, North Smithfield, RI, U.S.A.
Condizione: acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. Codice articolo BSM.KRFT
Quantità: 1 disponibili
Da: One Planet Books, Columbia, MO, U.S.A.
Hardcover. Condizione: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. Ships same or next business day.� UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 000867346U
Quantità: 3 disponibili
Da: Toscana Books, AUSTIN, TX, U.S.A.
Hardcover. Condizione: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Codice articolo Scanned0136000886
Quantità: 1 disponibili
Da: DeckleEdge LLC, Albuquerque, NM, U.S.A.
Condizione: New. Codice articolo Shelfdream0136000886
Quantità: 1 disponibili
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 5476653-5
Quantità: 2 disponibili
Da: Textbooks_Source, Columbia, MO, U.S.A.
hardcover. Condizione: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 000867346U
Quantità: 6 disponibili
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 5476653-5
Quantità: 2 disponibili