Management Communication: A Case-Analysis Approach - Rilegato

O'Rourke, James S., IV

Rilegato

ISBN 10: 0136079768 ISBN 13: 9780136079767

Casa editrice: Pearson College Div, 2009

Riassunto

Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media
Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.

Su questo libro

Product Description

For managerial communication courses. Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

Dettagli dell?edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0136079768
• ISBN 13: 9780136079767
• Rilegatura: Copertina rigida
• Numero edizione: 4
• Numero di pagine: 427
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia